Drive Smart Back to School Event

M.E.S.A.'s "Drive Smart Back to School Event"

Client Goal: To create a campaign that would promote safe driving, with the idea of college kids traveling back to their school's campus. This required the creation of a sale campaign logo and lifestyle image choice that could portray the message and feature selected products.

How It Was Achieved: Using a retro-style ribbon, a sale campaign logo was created with bold text; with the ribbon representing the "new" school year. An image with in-car viewpoint with a college campus in the distance was created, demonstrating the many hands-free products a student can use to help them drive safely. Finally, a quick statement across the dashboard briefly explains the products and features.